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WHAT MAKES AN EXPERIENCE MEMORABLE? A CONCEPTUAL EVALUATION OF MEMORABLE TOURISM EXPERIENCE

Competition in today's global market is increasing day by day, competitive advantage is difficult to achieve. In the world where rapid changes and innovations are experienced, enterprises have to keep up with these developments. Because, the product and service experience that is experienced ra...

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Autors principals: Seda Demir, Elif Ülker Demirel
Format: Artigo
Idioma:Alemão
Publicat: Trakya University 2019-12-01
Col·lecció:Trakya Üniversitesi Sosyal Bilimler Dergisi
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Accés en línia:https://dergipark.org.tr/tr/download/article-file/877582
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