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SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks
Up to now, most research has been conducted on the internationalization strategies of large media companies and groups. But tapping new foreign markets is also relevant to small- and medium-sized enterprises (SMEs) of all media sectors. This paper therefore focuses on the internationalization strate...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
EconJournals
2012-01-01
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| Colecção: | International Review of Management and Marketing |
| Assuntos: | |
| Acesso em linha: | http://www.econjournals.com/index.php/irmm/article/view/110/88 |
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