Strategic marketing of innovations in the cosmetic market

The article is discusses the scientific and theoretical approaches to marketing of innovations in the cosmetic market in the strategic aspect. It is showing the development of the concept of strategic marketing innovation in the foreign and domestic scientific literature; the key concepts of marketi...

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Auteur principal: O. S. Laskina
Format: Artigo
Langue:Russo
Publié: Voronezh state university of engineering technologies 2016-04-01
Collection:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Sujets:
strategic marketing
marketing innovations
innovative production
cosmetic market
Accès en ligne:https://www.vestnik-vsuet.ru/vguit/article/view/887
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