Strategic marketing of innovations in the cosmetic market

The article is discusses the scientific and theoretical approaches to marketing of innovations in the cosmetic market in the strategic aspect. It is showing the development of the concept of strategic marketing innovation in the foreign and domestic scientific literature; the key concepts of marketi...

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Bibliographic Details
Main Author: O. S. Laskina
Format: Artigo
Language:Russo
Published: Voronezh state university of engineering technologies 2016-04-01
Series:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Subjects:
strategic marketing
marketing innovations
innovative production
cosmetic market
Online Access:https://www.vestnik-vsuet.ru/vguit/article/view/887
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