Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model
The book publishing industry is facing numerous challenges and opportunities resulting from various fundamental forces. An understanding of the forces that are shaping and shifting the competitive landscape is useful not only in understanding the strategic positioning decisions of the firms in this...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura ASE
2014-03-01
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| coleção: | Revista de Management Comparat International |
| Assuntos: | |
| Acesso em linha: | https://www.rmci.ase.ro/no15vol1/03.pdf |
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