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Le traitement du genre dans les publicités télévisuelles pour enfants

Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to t...

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Bibliografiske detaljer
Principais autores: Antoine Radel, Gérard Neyrand
Format: Artigo
Sprog:Francês
Udgivet: Université Laval 2014-01-01
Serier:Communication
Fag:
Online adgang:https://journals.openedition.org/communication/4740
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