How relevant are socio-economic-demographic factors for the South African marketer?
In hierdie artikel ondersoek die skrywer die toepaslikheid daarvan om sosio-ekonomies-demografiese (SED) veranderlikes te gebruik as basis vir marksegmentasie in Suid-Afrika. Uit die literatuur blyk dit dat hierdie benadering sekere tekortkominge het; desondanks maak talle bemarkers steeds daarvan g...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
1976-06-01
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| coleção: | South African Journal of Business Management |
| Assuntos: | |
| Acesso em linha: | https://sajbm.org/index.php/sajbm/article/view/3415 |
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