Communication tools of brand development of publishing house «Osnovy»
The urgency of the research is determined by the rapid development of publishing activity, which is accompanied by the growth of competition, the emergence of a large range of products, the possibility of a wide choice for the consumer. The publishers need to make every effort to remain recognizable...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Borys Grinchenko Kyiv Metropolitan University
2018-10-01
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| Schriftenreihe: | Інтегровані комунікації |
| Schlagworte: | |
| Online-Zugang: | https://intcom.kubg.edu.ua/index.php/journal/article/view/110 |
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