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KEPERCAYAAN MEREK, KUALITAS LAYANAN DAN PENGARUHNYA TERHADAP LOYALITAS NASABAH BANK CIMB NIAGA DI SURABAYA

Customer loyalty is one of the factors that influence the level of sales company. It has been the fact that every company tend to compete in order that they can perform a variety of strategies to establish a customer loyalty. In the banking sectors, the banks are also doing a lot of strategies to in...

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Bibliografische gegevens
Hoofdauteur: Mochamad Afif
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Research Center and Community Services 2012-10-01
Reeks:Journal of Business & Banking
Onderwerpen:
Online toegang:https://journal.perbanas.ac.id/index.php/jbb/article/view/161
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