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Emotional design study of sustainable denim clothing based on SEM: a case study of generation Z consumers

IntroductionAgainst the backdrop of global sustainable development goals, the green transformation of the textile and apparel industry is increasingly imperative. Integrating the Stimulus-Organism-Response (S-O-R) framework with Kansei Engineering theory, this study investigates the mechanisms throu...

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Autori principali: Jiayi Wang, Liyan Zhao, Shuguang Han
Natura: Artigo
Lingua:Inglês
Pubblicazione: Frontiers Media S.A. 2026-05-01
Serie:Frontiers in Psychology
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Accesso online:https://www.frontiersin.org/articles/10.3389/fpsyg.2026.1679815/full
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