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Visual Representations in Organizational Instagram Photos and the Public’s Responses: Focusing on Nonprofit Organizations

This study aimed to explore what were visually represented in nonprofit organizations’ (NPOs’) Instagram photos and how the features of the photos were related to the public’s responses. The contents of the photos were examined using online artificial intelligence services. NPOs’ Instagram photos an...

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Principais autores: Yunhwan Kim, Siyeon Jang
Formato: Artigo
Idioma:Inglês
Publicado em: USC Annenberg Press 2022-11-01
coleção:International Journal of Communication
Assuntos:
visual representation
Instagram
nonprofit organization
clustering
engagement
comment sentiment
Acesso em linha:https://ijoc.org/index.php/ijoc/article/view/20030
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