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Unveiling the Landscape of Social Media Marketing Research: A Comprehensive Bibliometric Analysis

Background: Social media marketing emerged as an effective business strategy that provides a sustainable foundation for customer involvement, interaction, and market development. The marketing endeavor through social media enables targeting potential customers, assessing the preferences of clients,...

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Détails bibliographiques
Auteurs principaux: Padam Bahadur Lama, Shreekrishna Kharel, Ganesh Datt Pant, Murari Karki, Nirjana Bhatta
Format: Artigo
Langue:Inglês
Publié: Nepal Philosophical Research Center 2025-10-01
Collection:Nepal Journal of Multidisciplinary Research
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Accès en ligne:https://www.nepjol.info/index.php/njmr/article/view/85641/65213
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