The effect of touch simulation in virtual reality shopping
Abstract This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are...
שמור ב:
| Principais autores: | , , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
SpringerOpen
2022-10-01
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| סדרה: | Fashion and Textiles |
| נושאים: | |
| גישה מקוונת: | https://doi.org/10.1186/s40691-022-00312-w |
| תגים: |
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