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Evaluating the effect of the adoption of English as the default language on a homepage for a university in a non-English speaking university

This paper presents an exploratory study using survey data collected at two universities in South Korea and China to analyze students’ opinions when a university in a non-English speaking country adopts English as the default language of its Web site homepage. The results show that Chinese stu...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Han-Chiang Ho, Ling Ling Lee, Ben K. Agyei-Mensah
Format: Artigo
Sprache:Inglês
Veröffentlicht: Korean Educational Development Institute 2016-06-01
Schriftenreihe:KEDI Journal of Educational Policy
Schlagworte:
university image
university attraction
higher education promotion
english homepage
competence motivation theory
Online-Zugang:https://kedi.re.kr/eng/kedi/bbs/B0000005/view.do?nttId=667&menuNo=200067&divisionCd=29&pageIndex=1
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