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Willingness to Pay for Blueberries: Sensory Attributes, Fruit Quality Traits, and Consumers’ Characteristics

Understanding consumers’ preferences for fruit quality attributes is key to informing breeding efforts, meeting consumer preferences, and promoting increased market demand. The objective of this study was to assess the effect of fruit quality traits and hedonic sensory evaluation on consumers’ willi...

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Principais autores: Elizabeth Canales, R. Karina Gallardo, Massimo Iorizzo, Patricio Munoz, Luis Felipe Ferrão, Claire Luby, Nahla Bassil, Marti Pottorff, Penelope Perkins-Veazie, Paul Sandefur, Ann Colonna, Charles Sims
Format: Artigo
Sprog:Inglês
Udgivet: American Society for Horticultural Science (ASHS) 2024-07-01
Serier:HortScience
Fag:
consumer preferences
firmness
flavor
quality traits
sensory analysis
Online adgang:https://journals.ashs.org/hortsci/view/journals/hortsci/59/8/article-p1207.xml
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