Rhetorical tools in multimodal copywriting texts
The article is focused on two main aspects of copywriting texts - multimodality and rhetoric in order to outline the theoretical framework of these concepts and demonstrate their role as a tool for creating effective communicative messages. The analysis provided grounds for the following co...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Búlgaro |
| Publicado em: |
Sofia University "St. Kliment Ohridski"
2023-04-01
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| coleção: | Медии и език |
| Acesso em linha: | http://medialinguistics.com/2023/03/12/rhetorical-tools-in-multimodal-copywriting-texts/ |
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