The Effectiveness of Crowdfunding Promotions on Social Media in Affecting Donation Intention: An Exploratory Survey on Millennials
Social media has become an effective marketing tool, including donation-based crowdfunding platforms, to reach potential donors. The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations. With the S-O-R theory, the...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Bina Nusantara University
2022-10-01
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| Col·lecció: | Binus Business Review |
| Matèries: | |
| Accés en línia: | https://journal.binus.ac.id/index.php/BBR/article/view/8468 |
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