Memory retrieval processes help explain the incumbency advantage
Voters prefer political candidates who are currently in office (incumbents) over new candidates (challengers). Using the premise of query theory (Johnson, Häubl and Keinan, 2007), we clarify the underlying cognitive mechanisms by asking whether memory retrieval sequences affect political decision ma...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Cambridge University Press
2017-03-01
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| Serier: | Judgment and Decision Making |
| Fag: | |
| Online adgang: | http://journal.sjdm.org/16/16920a/jdm16920a.pdf |
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