Fostering Sustainability: Strategic Approaches of Indonesian Micro-Influencers in Building Parasocial Relationships on Instagram
Overconsumption is a major contributor to contemporary environmental degradation, highlighting the need to promote sustainable living practices. In recent years, sustainability micro-influencers have emerged on Indonesian social media, particularly Instagram, to advocate sustainable lifestyles. Thro...
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| Main Authors: | , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
EDP Sciences
2026-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2026/01/shsconf_iccb2026_03002.pdf |
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