How does GenAI reinforce higher education students' digital entrepreneurship? The curvilinear roles of perceived digital entrepreneurial desirability and feasibility

Generative Artificial Intelligence (GenAI) is reshaping digital entrepreneurship by altering how individuals perceive and pursue new ventures. This study integrates GenAI adoption into the Entrepreneurial Event Model to examine its influence on perceived desirability, feasibility, and entrepreneuria...

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Egile Nagusiak:	Thi Thu Thuy Nguyen, Cong Doanh Duong, Ngoc Huyen Nguyen, Huong Thao Pham, Thi Phuong Thu Nguyen, Van Tuan Le, Ngoc Duong Nguyen
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Elsevier 2025-09-01
Saila:	Acta Psychologica
Gaiak:	Incorporation of GenAI Infusion of GenAI Digital entrepreneurial intentions Entrepreneurial event model Polynomial regression Response surface analysis
Sarrera elektronikoa:	http://www.sciencedirect.com/science/article/pii/S0001691825007760
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