THE INFLUENCE OF BEAUTY INFLUENCER MARKETING AND POSITIVE ELECTRONIC WORD OF MOUTH (E-WOM) ON KOREAN SKINCARE BRAND PURCHASE DECISIONS MEDIATED BY BRAND TRUST
This study aims to analyze the influence of Beauty Influencer Marketing and Positive Electronic Word of Mouth (E-WOM) on purchasing decisions for Korean skincare brand products, both directly and indirectly through Brand Trust as a mediating variable. The research method uses a quantitative approac...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur
2026-06-01
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| Seri Bilgileri: | Danadyaksa |
| Konular: | |
| Online Erişim: | https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/251 |
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