Digital Trends in the Italian Beer Market: A Time-Series and Search Engine Optimisation Analysis of Gluten-Free and Low/No-Alcohol Beers

Beer consumption patterns are evolving, with gluten-free beers (GFBs) and low- and no-alcohol beers (NABLABs) exhibiting continuous growth, underpinned by health-conscious consumers, younger generations’ preference for moderate drinking, and a rising awareness of gluten intolerance. This study inves...

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Autores principales:	Pietro Chinnici, Katya Carbone, Francesco Licciardo
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2025-11-01
Colección:	Foods
Materias:	non-alcoholic and low-alcoholic beers gluten-free beers search engine optimisation analysis google trends time series forecast analysis
Acceso en línea:	https://www.mdpi.com/2304-8158/14/21/3789
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