Unveiling the Nexus: the crucial role of competitive advantage in bridging entrepreneurial marketing practices and sustainable firm performance in small and medium enterprises
Abstract Studies about entrepreneurial marketing linked with competitive advantage and sustainability in SMEs are limited in the existing literature. This study therefore aimed to investigate the relationship between entrepreneurial marketing dimensions, focusing on the mediating role of competitive...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
SpringerOpen
2024-07-01
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| سلاسل: | Journal of Innovation and Entrepreneurship |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1186/s13731-024-00398-0 |
| الوسوم: |
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