Artificial intelligence (AI): Theoretical framework and events industry application in sports venues
This paper explores the transformative role of artificial intelligence (AI) in the events industry, particularly in sports venues, focusing on its ability to enhance fan experiences, improve operational efficiency, and address critical ethical challenges. As fan expectations evolve, sports venues ar...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Srpsko udruženje za marketing
2024-01-01
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| coleção: | Marketing (Beograd. 1991) |
| Assuntos: | |
| Acesso em linha: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712403163D.pdf |
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