The Trust-Committment-Flexibility Link in Transnational Buyer-Supplier Relationships: A Network Perspective
The purpose of this paper is to analyze the manner in which trust and commitment impact relationship flexibility in a transnational buyer-supplier network context. There is an abundance of research on trust and commitment related to buyer-supplier relationships in the marketing literature; however,...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2015-06-01
|
| coleção: | Tržište |
| Assuntos: | |
| Acesso em linha: | http://hrcak.srce.hr/file/205626 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|