SCENTED BRANDING: THE CASE OF CHANEL N°5
In a highly competitive global business environment, attracting and retaining customers represents a key objective for any business organization, irrespective of its size and domain of activity. This is why branding, a marketing concept, constitutes a powerful tool for a company in order to face...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Academica Brâncuşi
2024-12-01
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| coleção: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Assuntos: | |
| Acesso em linha: | https://www.utgjiu.ro/revista/ec/pdf/2024-06/18_Toma.pdf |
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