The nexus between quality of customer relationship management systems and customers' satisfaction: Evidence from online customers’ reviews

Customer Relationship Management (CRM) is a method of management that aims to establish, develop, and improve relationships with targeted customers in order to maximize corporate profitability and customer value. There have been many CRM systems in the market. These systems are developed based on th...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Mehrbakhsh Nilashi, Rabab Ali Abumalloh, Hossein Ahmadi, Sarminah Samad, Mesfer Alrizq, Hamad Abosaq, Abdullah Alghamdi
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Elsevier 2023-11-01
Σειρά:	Heliyon
Θέματα:	CRM Customer satisfaction Online customers reviews Text mining Clustering
Διαθέσιμο Online:	http://www.sciencedirect.com/science/article/pii/S2405844023090369
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