ANALISIS PENGARUH KESESUAIAN CITRA DIRI, KUALITAS PRODUK DAN IKLAN PRODUK TERHADAP KESUKAAN MEREK TEH SIAP MINUM DALAM KEMASAN (Studi Pada Konsumen Teh Botol Sosro Di Kota Semarang)
The interesting phenomenon is the standing of “teh Botol Sosro” as a top brand index persistently since 2010 - 2013 indicates that there is a very good marketing strategy on brand. The simplicity and flexibility of “Teh Botol Sosro” are the major factor applied by the company to remain in the top sa...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universitas Diponegoro
2017-01-01
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| Serier: | Jurnal Studi Manajemen Organisasi |
| Online adgang: | https://ejournal.undip.ac.id/index.php/smo/article/view/13149 |
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