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The effect of the mediating role of customer satisfaction and participation on the relationship between service quality, perceived value, and customer loyalty

Purpose: The purpose of this research is to investigate the effect of service quality and perceived value on customer loyalty with mediation effects of customer satisfaction and participation.Methodology: This research is a descriptive survey method for data collection purposes. The statistical popu...

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Autors principals: Hossein Azimi, Mehdi Ajalli, Nahid Ghasemi
Format: Artigo
Idioma:Persa
Publicat: Ayandegan Institute of Higher Education, Tonekabon, 2025-08-01
Col·lecció:مدیریت نوآوری و راهبردهای عملیاتی
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Accés en línia:http://www.journal-imos.ir/article_217012_1a544c17c2ec492a955314f2b7f3ee99.pdf
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