Multimedia and Technologies in Copywriting: Innovations and Trends

The rapid development of digital technologies and multimedia has significantly impacted the field of copywriting, transforming traditional methods of creating textual content and expanding the possibilities for its interaction with the audience. This article examines key innovations and trends influ...

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Principais autores:	Olga Kuchkova, Natalia Chupryna, Hanna Dotsenko, Vera Zhuravel, Larysa Harmider
Format:	Artigo
Jezik:	Inglês
Izdano:	Ukrainian State University of Science and Technologies 2024-12-01
Serija:	Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
Teme:	copywriting multimedia digital technologies innovations marketing interactive content
Online dostop:	http://ek-visnik.dp.ua/wp-content/uploads/pdf/2024-2/Kuchkova_Ch.pdf
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