Impact of Electronic Customer Relationship Management (e-CRM) on Efficiency of Rent-a-Car Sector in Bosnia and Herzegovina
Electronic customer relationship management system (e-CRM) is acknowledged today as obligatory concept of customer relationship management in the world of services. Therefore, research on impact of CRM and e-CRM system to efficiency of rent-a-car agencies in Bosnia and Herzegovina is of crucial imp...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Institute of Economic Sciences
2017-09-01
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| Edice: | Economic Analysis |
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| On-line přístup: | https://library.ien.bg.ac.rs/index.php/ea/article/view/193 |
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