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On the question of democratization of the electoral process: the essence and instruments of electronic marketing

The article examines the essence and instruments of electronic marketing as a factor of democratization of the electoral process. The author analyses the concepts of political, electoral and electronic marketing. The article outlines the levels of development of electronic marketing in political act...

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Bibliografiske detaljer
Hovedforfatter: Mykhalchuk Svitlana Olexandrivna
Format: Artigo
Sprog:Inglês
Udgivet: Institute of Modern Humanitarian Researches 2016-07-01
Serier:Studia Humanitatis
Fag:
Online adgang:http://st-hum.ru/en/node/408/
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