Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review

This study aims to explain and provide an overview of brand coolness that affects brand love and engagement. This research uses a Systematic Literature Review with the PRISMA method to synthesize scientific evidence to answer specific research questions. The database used comes from journals on Goog...

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Hlavní autoři:	Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	University of Brawijaya 2025-01-01
Edice:	Profit: Jurnal Administrasi Bisnis
Témata:	brand coolness; brand love; brand engagement
On-line přístup:	https://profit.ub.ac.id/index.php/profit/article/view/2812
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!