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How does Social Media influence the Behaviour of Hotel Consumers?

People have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing its e...

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Hlavní autoři: Alexandra Pontes, Célia Ramos
Médium: Artigo
Jazyk:Inglês
Vydáno: Research Centre for Tourism, Sustainability and Well-being (CinTurs) 2023-06-01
Edice:Journal of Tourism, Sustainability and Well-being
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On-line přístup:http://www.cieo.pt/journal/J_2_2023/article4.pdf
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