Strategic enablers of business intelligence in marketing: Insights from the digital transformation of Jordanian firms
Type of the article: Research Article AbstractInvestments such as technological investments in useful marketing intelligence are an important organizational challenge because companies raise the pace of their digital transformation activities. The research is based on the Resource-Based View and Dy...
Bewaard in:
| Hoofdauteurs: | , |
|---|---|
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
LLC "CPC "Business Perspectives"
2026-04-01
|
| Reeks: | Innovative Marketing |
| Onderwerpen: | |
| Online toegang: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24212/IM_2026_02_Alzubi.pdf |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|