CO-SHOPPER, MALL ENVIRONMENT, SITUATIONAL FACTORS EFFECTS ON SHOPPING EXPERIENCE TO ENCOURAGE CONSUMERS SHOPPING MOTIVATION
Motivation at a shopping Centres can be influenced by a pleasant shopping experience caused by other factors such as the role of companion, the shopping environment, and other situational factors. This study aims to determine the effect of co-shoppers, shopping environment, situational factors on sh...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
University of Brawijaya
2021-08-01
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| Collection: | Jurnal Aplikasi Manajemen |
| Sujets: | |
| Accès en ligne: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2071 |
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