PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) DAN ATRIBUT PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG GENERASI Z DI KABUPATEN BADUNG
The aim of this research is to identify electronic word of mouth (eWOM) and tourism product attributes on the decision to visit generation z in Badung Regency. Data collection in this research was carried out using observation techniques, interviews, questionnaires and literature study. The data ana...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas Udayana
2024-01-01
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| Series: | Jurnal IPTA |
| Acceso en liña: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/110648 |
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