Assessing the Success of Agromarketing Masterclass TikTok Shop Edition : Evidence from FAMA’s Digital Agropreneurship Program

This study evaluates the effectiveness of the Agromarketing Masterclass TikTok Shop Edition (AMTTSE), a government-led digital agropreneurship intervention implemented by the Federal Agricultural Marketing Authority (FAMA) in Malaysia. Responding to the need for stronger empirical evidence on whethe...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Abd Razzif Abd Razak, Siti Faizah Zainal, Siti Nurulaini Azmi, Nur Hafizah Roslan, Nur Syairah Ani
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	UiTM Press 2026-05-01
Sarja:	Journal of International Business, Economics and Entrepreneurship
Aiheet:	agromarketing masterclass, digital entrepreneurship, fama entrepreneurs, tiktok shop
Linkit:	https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/11085
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