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Is Conspicuous Consumption Influenced by Cyber-Ostracism? A Moderated Mediation Model

This study starts from the cyber-ostracism experience that often occurs during social media use. Based on compensatory control theory, we explore the mechanism by which cyber-ostracism affects consumers’ conspicuous consumption through the sense of control and also explore the moderating role of soc...

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Principais autores: Chonghuan Xu, Guoqiang Yang, Yajuan Wang, Austin Shijun Ding
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2022-12-01
coleção:Behavioral Sciences
Assuntos:
cyber-ostracism
social media use intensity
sense of control
implicit personality
conspicuous consumption
Acesso em linha:https://www.mdpi.com/2076-328X/13/1/6
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