A/B testing as an effective instrument for adaptation of the user interface at the iterative model of developing applications for mobile devices

Changing the user interface always entails risks of decreasing application ergonomics and user churn. The purpose of this work is to find methods for changing the user interface without the need to use and increase the number of active users. Using Alpha/Beta testing and analysis of application metr...

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Auteurs principaux:	Y. G. Pavlovich, I. F. Kirinovich
Format:	Artigo
Langue:	Russo
Publié:	Educational institution «Belarusian State University of Informatics and Radioelectronics» 2021-02-01
Collection:	Доклады Белорусского государственного университета информатики и радиоэлектроники
Sujets:	a/b testing user interface iterative development model mobile devices analytics
Accès en ligne:	https://doklady.bsuir.by/jour/article/view/2989
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