MARQUE ET PUBLICITÉ, MÉDIATIONS MARCHANDES DE L’ABSENCE / BRANDS AND ADVERTISING, MARKET MEDIATIONS OF ABSENCE
The question concerns the links between commercial mediation and absence. Indeed, brands and their heralds, advertisements, rely heavily, if not entirely, on the disappearance or absence of the physical product behind the signs intended to ensure its sale. They transform consumption into choices, pu...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Alemão |
| Vydáno: |
University of Pitesti
2026-05-01
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| Edice: | Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
| Témata: | |
| On-line přístup: | https://scf-lsa.info/wp-content/uploads/2026/04/10-17-Karine-BERTHELOT-GUIET.pdf |
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