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Analysis of Digital Marketing 4C in Convection MSMEs in the Era of Society 5.0

This research aims to determine and analyze 4C Digital Marketing in convection MSMEs in the Society 5.0 Era in Tasikmalaya City and Tasikmalaya Regency. This research is qualitative research with a qualitative descriptive approach. The data collection techniques used were observation, interviews w...

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Principais autores: Gian Riksa Wibawa, Arif Arif, Muhammad Irsal Muharrom, Luviany Kastury, Andra Kharuna Pratama, Sofie Aulia, Febi Ferbianti
Format: Artigo
Sprog:Inglês
Udgivet: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-01-01
Serier:Indonesian Interdisciplinary Journal of Sharia Economics
Fag:
digital marketing
4c
msmes
convection
society 5.0
Online adgang:https://e-journal.uac.ac.id/index.php/iijse/article/view/5827
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