The Formation of Consumer Value under AI-Based Recommendation Content in the Digital Economy
This study investigates how integrated strategic communication influences the process of consensus building and organizational readiness during digital innovation in the retail banking industry. This study examined how the technological attributes of AI-based short-form content recency, reliability,...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Institute of Economics under the Science Committee of Ministry of Education and Science RK
2026-04-01
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| Serie: | Экономика: стратегия и практика |
| Soggetti: | |
| Accesso online: | https://esp.ieconom.kz/jour/article/view/1840 |
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