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Evaluating the impact of sales methods on profitability in the Japanese software industry

This study aims to examine the impact of sales channels, either direct or indirect, on the profitability of software companies in Japan, and to further elucidate the differences in international competitive advantages by comparing Japanese firms with U.S. SaaS companies. This study analyzes the fina...

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Hlavní autoři: Takaaki Ishikawa, Kiminori Gemba
Médium: Artigo
Jazyk:Inglês
Vydáno: LLC "CPC "Business Perspectives" 2024-11-01
Edice:Innovative Marketing
Témata:
On-line přístup:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21085/IM_2024_04_Ishikawa.pdf
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