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A systematic literature review to understand the difference between critical factors affecting the national election and state elections in India

IntroductionThis study aims to understand the dominant factors of political marketing strategies to influence voters in the national and state elections in India. To identify them, we have reviewed literature of different nations (both developed and developing) across the world and India.MethodsWe h...

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Bibliografiske detaljer
Principais autores: Joydeep Chatterjee, Gautam Dutta
Format: Artigo
Sprog:Inglês
Udgivet: Frontiers Media S.A. 2024-05-01
Serier:Frontiers in Political Science
Fag:
Online adgang:https://www.frontiersin.org/articles/10.3389/fpos.2024.1323186/full
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