Assessing the Impact of Recommendation Novelty on Older Consumers: Older Does Not Always Mean the Avoidance of Innovative Products

Personalized recommendations that use digital technologies to predict user interests and preferences and give guiding conclusions have become a widely used digital marketing tool on e-commerce platforms. Given that existing consumer behavior research has not reached a consensus on the relationship b...

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Detalhes bibliográficos

Principais autores:	Li Zhao, Bing Fu
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2024-06-01
coleção:	Behavioral Sciences
Assuntos:	personalized recommendations recommendation novelty cognitive age stereotype threat receptiveness to innovativeness
Acesso em linha:	https://www.mdpi.com/2076-328X/14/6/473
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