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Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior

Since energy consumption in developing countries has increased significantly, motivating energy-saving habits among citizens is an important issue both from the academic and industrial perspectives. Thus, this study aims to predict consumer purchase intention for energy-efficient household appliance...

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Wedi'i Gadw mewn:
Prif Awduron: Imran Hossain, Maria Fekete-Farkas, Md. Nekmahmud
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: MDPI AG 2022-06-01
Cyfres:Energies
Pynciau:
environmental marketing
sustainable energy consumption
purchase intention
consumer behavior
pro-environmental behavior
moral norms
Mynediad Ar-lein:https://www.mdpi.com/1996-1073/15/13/4600
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