Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda
Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
MDPI AG
2022-06-01
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| Col·lecció: | Journal of Sensor and Actuator Networks |
| Matèries: | |
| Accés en línia: | https://www.mdpi.com/2224-2708/11/3/30 |
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