Consumers’ Preferences for Novel and Traditional Pear Cultivars: Evidence from Sensory Evaluation and Willingness-to-pay Elicitation

A significant challenge faced by the US Pacific Northwest pear industry is the limited availability of diverse pear cultivars beyond conventional selections. This scant availability of new pear options that align with consumers’ consistent quality preferences falls short of their expectations and je...

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Detalles Bibliográficos

Autores principales:	R. Karina Gallardo, Xueying Ma, Ann Colonna, Maria Laura Montero, Carolyn Ross
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	American Society for Horticultural Science (ASHS) 2023-11-01
Colección:	HortScience
Materias:	contingent valuation new pear cultivars sensory quality
Acceso en línea:	https://journals.ashs.org/hortsci/view/journals/hortsci/58/12/article-p1474.xml
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