Management strategies for museum night opening in China: a SWOT-TOWS analysis of Shanghai museums

In China, the concept of Museum Night Opening, which involves keeping museums open to the public beyond regular daytime hours, has gained popularity since its inception in 2019. However, its implementation has posed both social benefits and operational challenges. This study aims to develop manageme...

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Principais autores:	Tingting Huang, Jun Wei
格式:	Artigo
语言:	Inglês
出版:	Taylor & Francis Group 2024-12-01
丛编:	Cogent Social Sciences
主题:	Museum night opening management strategies SWOT analysis TWOS matrix Dr Pier Luigi Sacco, Gabriele d’Annunzio University of Chieti and Pescara, Italy
在线阅读:	https://www.tandfonline.com/doi/10.1080/23311886.2024.2327857
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